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CIGREGRETS
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Smoking shortens lives.
We believe that cigarette packet health warning are not 100% effective because of the "it will happen to someone else" effect.
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Our cigregrets are designed to remind smokers of the moments they personally want to live for.
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WRAPS
Anti-smokers can upload 20 photographs they wish to be wrapped onto their personalised packet of cigarettes. The packet will then be delivered to their nearest and dearest smokers.
PACKAGING
Our packaging was inspired by photo albums, where irreplaceable memories are usually found.
"It's terrifyingly heart wrenching, but just what i needed."
Kathleen Hayes - Smoker of 23 years.
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